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Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.   A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.   We use the following cookies:

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Name Purpose More Information
Facebook Pixel When someone visits our website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, we will know when a customer took an action after seeing our Facebook ad. We’ll also be able to reach this customer again by using a Custom Audience. When more and more conversions happen on our website, Facebook gets better at delivering our ads to people who are more likely to take certain actions. This is called conversion optimization. https://www.facebook.com/business/learn/facebook-ads-pixel?ref=sem_smb&utm_source=GOOGLE&utm_medium=fbsmbsem&utm_campaign=G_S_Beta_AdvertiserPixelRefresh_Brand_UK_EN&kenid=58437b5d-bd77-46b6-972c-34784a7fb59f&gclid=EAIaIQobChMIgMrc2umC3AIVmJ3VCh2D9AAJEAAYASAAEgKjjPD_BwE
Twitter Remarketing Tag

“Remarketing” (also called “retargeting” or “behavioral retargeting”) is a type of advertising where a potential customer is targeted (or, marketed to) based on previous online actions that person has taken. Twitter remarketing is simply remarketing performed specifically with Twitter Ads.

When a person visits our website, makes an online purchase, or takes some action on a website or mobile app, a piece of code registers that action and sends it to Twitter. It is then compared to Twitter’s database of users. If a match is found, Twitter places that person into a specific group (or audience), who we can then send customized advertising to using Twitter ads.

Google Analytics Pixel The Analytics tracking code is a snippet of JavaScript that collects and sends data to Analytics from our website. The Analytics tracking code may be directly added directly to the HTML of each page on the site, or indirectly using a tag management system such as Google Tag Manager. https://developers.google.com/analytics/resources/concepts/gaConceptsTrackingOverview
Facebook 7Stars Pixel This pixel placed on our website will track exactly the same information as the standard 'Facebook Pixel' code previously explained, with the difference that our media agency '7Stars' will be getting this data in order to target those users just with ads related with Nina Nesbitt. http://www.the7stars.co.uk

[Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies]


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